Blog

Cavities are a human priority, but pet oral health faces an entirely different biological enemy. Learn why targeting the right pathogens is the only way to build a truly effective veterinary dental range.

From Gen Z's transparency demands to the rise of "hybrid" breeds, the pet market is shifting fast. Find out why proving the benefit, rather than just marketing a feeling, is the key to long-term trust.

New EU rules will soon ban generic terms like "eco-friendly" without independent proof. Audit your claims now to ensure your packaging and digital content remain compliant before the 2026 deadline.

Misclassifying a complementary feed can lead to severe legal sanctions and product recalls. Master the strict definitions of EU feed law to secure your market access and protect your brand's reputation.

EU Regulation 767/2009 leaves no room for medicinal claims in animal nutrition. Learn how to draft powerful consumer messages that remain fully compliant with strict European labeling laws.

Dog skin is not "human skin with hair," and it certainly isn't cat skin. Discover why species-specific formulations are medically required for successful pet skincare innovations.

With 84 warnings and 4 criminal reports issued recently, authorities are cracking down on misleading pet food claims. Find out the key issues identified to protect your business from similar injunctions.

82% of pet care dollars now come from omnichannel shoppers who bridge the gap between in-store and online. Adapt your strategy to meet the new demands for flexible delivery and high-conversion social content.

Did you know that EU human cosmetic regulations do not apply to pets? Learn which safety and labeling laws actually govern your grooming products to avoid unexpected regulatory risks.

While 95% of veterinarians are committed to the environment, a major "visibility gap" persists in daily practice. Explore 3 actionable insights to bridge this divide, meet the expectations of Millennial owners, and transform sustainability into a tangible clinical reality.

Purpose-driven sustainability can fuel innovation and competitive advantage when aligned with a company’s unique capabilities. Measuring, validating, and transparently communicating impact is key to turning CSR into real, credible value.

AI is rapidly transforming animal health, but its value depends on rigorous, ethical, and science-driven use aligned with regulatory standards. When responsibly implemented, it strengthens evidence, supports better decisions, and drives sustainable value across the veterinary ecosystem.