๐๐ฌ ๐ฒ๐จ๐ฎ๐ซ ๐ฌ๐ฎ๐ฌ๐ญ๐๐ข๐ง๐๐๐ข๐ฅ๐ข๐ญ๐ฒ ๐ฌ๐ญ๐ซ๐๐ญ๐๐ ๐ฒ ๐ฆ๐๐๐ญ๐ข๐ง๐ ๐ญ๐ก๐ ๐ซ๐๐๐ฅ๐ข๐ญ๐ฒ ๐จ๐ ๐ญ๐ก๐ ๐ฏ๐๐ญ๐๐ซ๐ข๐ง๐๐ซ๐ฒ ๐๐ฅ๐ข๐ง๐ข๐? ๐พ๐ฑ
While 80% to 95% of veterinarians are personally committed to the environment, a major gap remains between their values and their daily operations. For animal health companies, this "Visibility Gap" is a massive opportunity to lead. ๐
Key insights from the Kynetec 2025 Whitepaper show that ๐๐% ๐จ๐ ๐ฏ๐๐ญ๐ฌ ๐๐๐๐ฅ ๐ญ๐ก๐ ๐ข๐ง๐๐ฎ๐ฌ๐ญ๐ซ๐ฒ ๐ฅ๐๐๐ค๐ฌ ๐๐จ๐ง๐๐ซ๐๐ญ๐ ๐ฌ๐จ๐ฅ๐ฎ๐ญ๐ข๐จ๐ง๐ฌ. This is where your brand can make a difference.
๐ ๐๐๐ญ๐ข๐จ๐ง๐๐๐ฅ๐ ๐๐ง๐ฌ๐ข๐ ๐ก๐ญ๐ฌ ๐ก
1๏ธโฃ ๐๐ข๐ฌ๐ข๐๐ข๐ฅ๐ข๐ญ๐ฒ ๐ข๐ฌ ๐ค๐๐ฒ: 62% of clinics have improved recycling, but only 27% of owners notice it.
๐๐๐ข๐ ๐๐๐ฃ๐: Provide clinics with "ready-to-use" communication tools (POS, digital assets) to help them showcase their green efforts to pet owners.
2๏ธโฃ ๐๐ซ๐ข๐๐ ๐ ๐ญ๐ก๐ ๐ญ๐ซ๐๐ข๐ง๐ข๐ง๐ ๐ ๐๐ฉ: 77% of vets are asking for professional education on sustainability.
๐๐๐ข๐ ๐๐๐ฃ๐: Beyond the product, offer CPD/CE training or webinars. Positioning yourself as an expert partner builds long-term loyalty.
3๏ธโฃ ๐๐๐ซ๐ ๐๐ญ ๐๐ข๐ฅ๐ฅ๐๐ง๐ง๐ข๐๐ฅ๐ฌ & ๐๐๐ง ๐ ๐๐จ๐ซ "๐๐ซ๐๐ฆ๐ข๐ฎ๐ฆ" ๐ข๐ง๐ง๐จ๐ฏ๐๐ญ๐ข๐จ๐ง: 55% of Millennials are willing to pay more for eco-friendly care.
๐๐๐ข๐ ๐๐๐ฃ๐: Focus your high-performance environmental innovations on this segment, they are the drivers of the market.
๐๐๐ค๐ ๐๐จ๐ฆ๐ ๐๐๐ฌ๐ฌ๐๐ ๐ ๐ก
Don't let your sustainability efforts stay invisible. The winners will be those who provide not just a product, but a solution to the "Sustainability Frustration" felt by veterinary teams.
๐ฟ๐๐๐ ๐ก๐ ๐กโ๐ ๐๐ข๐๐ ๐คโ๐๐ก๐๐๐๐๐๐ ๐
https://www.kynetec.com/veterinary-sustainability-tracker-report?hs_preview=ipSWhZac-288689787088