Product valuation & evidence-based marketing

I help companies navigate the delicate balance between high-impact marketing claims and regulatory safety. My expertise lies in designing the most efficient evidence-generation strategy for each product:

• Petcare optimisation: determining the ideal proof-to-claim ratio (balancing medical vs. non-medical claims).
• Evidence generation: selecting and overseeing the most appropriate methodology: from In Vitro and Home User Tests to robust randomised, double-blinded, multicentric clinical trials involving international experts.