Strategic brand architect: specialist in creating comprehensive "Brand Universes". Notably, I spearheaded the brand identity, product pipeline, and 5-year business plan for leading petcare brands.
Executive leadership: held senior management positions in Medical Affairs and Marketing, managing multicultural teams and steering the international growth of global brands (Vaccines, Parasiticides, Diagnostics, Pharmaceuticals, Petcare and Petfood).
Innovation & pipeline steering: expert in defining petcare R&D roadmaps and translating innovation into successful operational market launches.
